With over a decade of experience at the crossroads of digital innovation and product management, Joe has carved a niche in transforming ideas into tangible products that resonate with users. As a founding team member at Cerebellum Venture Studio, Joe spearheaded the launch of a prop-tech company, useparo.com, revolutionizing the home renovation experience in the region.

At EY MENA, Joe directed a transformative digital strategy program, unifying access to government services and enhancing citizen experiences—a move that elevated the nation’s UN EGDI index by nine ranks. In the USA, his role at EY involved leading product delivery for a global cruise liner’s mobile app, part of a substantial digital initiative.

Previously, Joe led the creation of an Accelerator and Entrepreneurship program at Wentworth Institute of Technology, fostering innovation among emerging entrepreneurs.

His strategic acumen shone through in engagements where he seamlessly managed large teams to launch multiple citizen-centric digital products, setting a benchmark in user experience. Joe’s expertise in orchestrating digital strategies and innovation labs has been instrumental in advancing digital transformation for high-end clients in the travel and hospitality sector, leaving a global footprint with customer-centric products used by passengers worldwide.